Sunday, January 30, 2011
This is a bit of cool marketing from Volkswagen (the same folks that introduced me to Nick Drake), sent on by a colleague. It is a competition to positively change behavior using fun. Given all the challenges we have in healthcare, there is something to this as a design principle. This ties in nicely with my general love of games as as a method of fun and education.
Posted by Andrew Schutzbank at 3:23 PM