Stan Schutzbank Slide System
So I find myself presenting often these days, and making lots and lots of slide. My father, the eponymous Stan Schutzbank, warned me this would happen to me as it happened to him. Except he used to do it in the $3-per-physical-slide-better-get-it-right era. I remember opening up our practice screen and gleefully helping him install the slide carousel as he would practice his most important presentations with his family. In some ways, presentation is our family business. Other people learn how to build tables, install furniture, mow the lawn. I learned how to present in the...
Stan Schutzbank Slide System
What is the purpose of your talk?
Why are you presenting? Are you there to teach or to guide a group to a decision? Do you need to lead them to a specific decision (sales) or just ensure one is made? What must your audience know before they leave the room. Put your important points first, repeat them often and repeat them often.
Remember your tortured audience.
No one really wants …
